Florida Keys News
Wednesday, November 24, 2010
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Pie company blames closing on economy

An award-winning local Key lime pie empire has gone out of business, just weeks after winning a national television contest.

Blond Giraffe Key Lime Pie Factory, which opened on Duval Street in 1999, has closed all five of its Key West locations, and a notice on the company's website indicates they were closed this month.

Calls to the Key West stores and the corporate headquarters in Pompano Beach were unanswered, and the Truman Avenue shop has a "for rent" sign in the window.

Employees at the business next-door had not heard anything about the closure and were not aware that the Truman Avenue shop had closed.

"We are deeply saddened that we must do this and at the turn of events that brought our company to this point, namely: two employee lawsuits, the Gulf oil spill, the dramatic drop in tourists because of the recession, the huge decrease of cruise ships in the port of Key West, which resulted in 2010 being the worst season we have had since opening the business," the online notice states.

The Monroe County Clerk of the Circuit Court's online records show no recent civil suits against the Blond Giraffe or owners Roberto Madeira and Tania Beguinati. Key West port records for fiscal years 2009-10 and 2008-09 show an almost 10 percent drop in cruise ships, to 342 from 378, and an almost 7 percent drop in passengers, to 804,845 from 863,767.

In October 2006, The Citizen reported the company was opening its seventh location at 412 Greene St., and had outlets on Front and Simonton streets in addition to Truman Avenue, as well as a store in Marathon and one in South Miami.

The announcement states the owners plan to reopen under a different name "in the near future." The company's Facebook page was filled with postings from people wondering what had happened, and asking the owners about orders they had tried to place.

Blond Giraffe was voted Best Key Lime Pie during an episode of "Food Wars" on the Travel Channel. The show was filmed in Key West in June, but the episode just aired last month. Beguinati's pie recipe beat that of Theresa Paturno, pastry chef at Blue Heaven restaurant.

The Blond Giraffe empire used a mechanized system for pie-making and used only Key lime juice, rather than juice from traditional Persian limes. There was no information, as of press time, about when the company would reopen, or under what name it would operate.

mmiles@keysnews.com

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support to "just to fact"

I agree with the opinion "just the fact"...

Seems even their outrageous

Seems even their outrageous price for KL pies couldn't keep them open. I couldn't afford them.

Gulf oil spill?

Say what? Where were they getting their Key Limes? I doubt that they were supplied from the coastal communities hit by the oil spill. If you tell me they filed a claim with the government, they should be investigated and fines. It seems like they were selling snake oil, not Key Lime pies.

Pie in Face

So who REALLY won the best pie contest? I guess Richard and Theresa are having the last laugh in this competition. Bigger isn't always better!

Over Expansion bites them in the butt

Yes, as others have said. Five locations in this little town was way too much in a down economy. Probably in any economy. Going out of business is a good way to get out of all of those leases, employee costs and so forth. I never could figure how the demand for Key Lime Pies could have that much volume, and in the ten years I have lived here, never notice any pie shops being all that busy. In general terms, any number of companies grow too fast to increase the salaries at the top, to prop up a stock price and for other reasons, and finally collapse in a big heap.

Whatever. It could be that they were operating far too many

locations in a very small town, with huge overhead. THAT might be the real reason. So many businesses are blaming the economy when in fact, it is just bad business practices. I always wondered how many pies one had to sell to pay horrendous rent for all those locations. The math never made sense to me. Besides, I'm a fan of hand-made pies, not 'automated' pies. I always felt there was some other type of business going on underneath it all.

Another Business Blaming Everything But Themselves....

...did you ever think trying to have FIVE stores in Key West might have been the reason the store went out of business? That's a helluva an overhead in a place like Key West.

The Blond Giraffe

Something seems strange here. Having to close ( with no one knowing before they were even having financial problems? ) just before the holidays the busiest time of the year? 2 lawsuits that there are no records of? ( Are they not insured? ) 58,922 less cruise ship passengers out of 863,767? Too many red flags going up there is something else going on there

If you can not make it here

If you can not make it here with 800,000 cruise ship passengers, PLUS all the other tourists and local, you deserve to close. Always blame something, when the business is at fault.

"Who is John Galt?"

Your Hope has been redistributed. Here's your Change.

Atlas has Shrugged

It has begun in earnest.

Yet our City, County, State and federal government continues to spend and grow, hand out raises and hire.

Starve the beast - Maybe the price we must pay as a society for the ignorance of many is the “producers” just stopping producing.

Who is John Galt?

Obviously he isn't a resident of the People's Republic of Key West. You thought your messianic teleprompted palaverer was going to waltz in and everything was gonna "somehow" transform itself into that Utopia your fevered liberal/progressivist minds had dreamed of! Well, you aint' seen nothing yet!

History always repeats itself

Rome fell!!!!!

We already stopped producing

What do you want? You want the lights to be turned off throughout the county to satisfy your hate for its employees? The government continues to spend because Monroe County taxpayers are like vampires, the more they suck out of the body, the more they want, and they want it all for the meager taxes they pay. What we really need here is a state income tax, that will separate the believers from the free loaders.

No, what we want are for

No, what we want are for Public Sector jobs to not pay 30% more then the same jobs in the private sector. Meanwhile, they are crying for raises. Cut all Government employee pay by 20% tomorrow. If you do not like that pay, there will be a line of 10000 people waiting to take it. Paying an assistant in The Clerks office 60,000 plus full benefits it absurd when the same job at a local hotel would pay 35,000 with less benefits. How about it Oprah? Or are you one of the overpaid public employee vampires sucking the life out of us?

I wish I was!

I wish I was one of the alleged, overpaid public employees, instead I am a temporary visitor observing and coming to the conclusion that this place is not a desirable place to live permanently or invest my money at.

Good for you. You had the

Good for you. You had the brains to look and get to know The Keys before you bought. Most out of towner's by here and then hate it. Good job Oprah! Don't let the door hit you on the way out.

You must be

Ed Swift, no wonder people told me to avoid you.

Ahh! Blame the taxpayers! Logical for a county employee to

do this - in your lazy mind, that is. Just like with any job, when there's no income, there are no jobs or reduced salaries. Government workers should take pay cuts or...they can go out and find another job that pays what they WANT to make. That's the way it works in a free-market economy (supposedly - unless you're an 'entitlement personality' like these government workers are.) Too lazy to find another job? Then you can take a cut and stay where you are. It's all your choice, really. We hold the elected politicians accountable, as well as the supervisors who give out unauthorized raises, or who skim off the top. We also hold all the rank and file employees responsible if they do not give 8 hrs work for 8 hrs pay. For you to call your employers 'free loaders' and 'vampires' is exactly the reason that the people are fed up with you people. You sound like the city employee who called the city residents names - and suddenly disappeared from the board when complaints were lodged to her bosses.

Florida doesn't need State income tax - that's why we tax tourists. Duh. If you don't like it, why don't you move to a state that has no tourists, and taxes their citizens' income instead? You will obviously be far happier, making those big fat government paychecks in Mississippi, Bubbette.

County Manager, I suggest you have a chat with your employees about their nasty attitude. The people are fed up with this type of crap and with funding their 8 hr covered dish lunches every day. These people wouldn't know real work if it bit them in the butt and the citizens are sick of them.

It's better

in the Bahamas!!!!!

Let's clear a few things up

1. There are no other jobs to be found. 2. If you really held the politicians accountable, there would not be so much corruption. 3. The bed tax does not go back to the general fund. 4. There is no state where there are no tourists. 5. It is obvious that Monroe County needs a Taxpayer's Manager, to chat with the people about their nasty, unfriendly attitude and sense of entitlement. 6. The road works both ways, just like you got here you can get the heck out. Hasta la vista baby!

There are tons of jobs. Can

There are tons of jobs. Can you read the paper? They do not pay 80 grand plus benefits to do nothing however, so they can not compete with our Government positions. Also, I though you said you were only here temporarily, so what's with the hasta la vista? You decided it is not a good place to live or invest, so what are you waiting for?

To answer point by point

1. If you have a government job, shut up and keep it or get out there and find something else and stop whining.

2. If the majority of citizens are honest and vote, we'll get rid of the crooks. If the crooked Bubbas who know no honest way of making a living vote, we could be doomed.

3. Under FL Law, the bed tax is there to support tourism. It shouldn't go to the general fund. Tourism dollars support the rest. Economics 101.

4. Gosh....remind me again why I don't go to Mississippi, Kentucky, Arkansas, Kansas, Oklahoma and another three dozen states to visit? If I don't go, I can promise that any money-producing tourist doesn't go either.

5. Agree with you on this one - but you can't get rid of inbred entitlement issues with those who think it's their RIGHT to make money AND abuse the people who pay them.

6. Couldn't agree with you more. Buh-bye

Thank God

Thank God that you are not the only tourist in the world. You're right, tourism dollars should support some level of the economy, unfortunately, in Monroe County, tourism is the economy. It is sad that the visionaries did not see this time coming. Happy Holidays!

pie

not that good good for the Keys not a big market. Stay small or forget it.

Not the economy

bad management , using the Swift theory of saturation to push out the competition doesn't work. , and homemade is better.
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