Florida Keys Business
Sunday, May 6, 2012
Center provides one-on-one fitness

If you really want to get in shape, the newly opened Islamorada Fitness, just north of the Snake Creek drawbridge, could be the place for you.

"This is the place for whoever wants to get results, whoever wants to look their best in a bikini and lose their belly fat," said owner Andrea Segovia.

Segovia, 28, and a certified personal trainer, recently opened Islamorada Fitness. She offers hour-long "boot camp" classes, a grueling combination of weight training and constant movement, from 5:30 to 6:30 p.m. Monday, Tuesday, Thursday and Friday.

Yoga classes led by Krissy Lynn, formerly of the Jois Yoga center in Upper Matecumbe Key, are offered on Wednesday evenings as well as Monday and Friday mornings from 6 to 7:30. Otherwise, Segovia leads small group and individual training sessions throughout the week by appointment.

For Segovia, who hails from Uruguay via Wisconsin, the new storefront marks an evolution from the in-home personal training sessions she began offering last August once her youngest daughter entered kindergarten. Very quickly, she says, she found herself journeying from house to house, sometimes doing six training sessions in a single day.

Opening Islamorada Fitness became the natural next step.

Segovia takes an all-encompassing approach to fitness and health. First-time customers are weighed and provided with a basic workout nutrition plan.

As for the exercise routines themselves, she sticks mainly to free weights, bands and simple apparatuses like pull-up bars and exercise balls. With a few exceptions, she eschews weight machines, which she says require the body to perform rigid and unnatural movements.

Clients who sign up for Islamorada's Fitness' group and personal training sessions will be treated to an ever-changing roster of routines that include yoga, kickboxing and various types of resistance and cardio training, including boot camp sessions. In fact, said Segovia, she employs a rotation of more than 100 workouts, which can easily be tailored to clients in small group settings that include no more than five people.

"It doesn't get boring because every time it is something different and your body doesn't plateau," Segovia said.

Small group sessions are especially productive, she added, because the participants can challenge each other to push harder.

In addition to classes and smaller training sessions, Islamorada Fitness will have a juice and protein shake bar. All the offerings will be organic and tailored to either enhance the workout or replenish the body of electrolytes after a session.

Islamorada Fitness will also carry a small line of Brazilian dry fit workout gear.

Boot camp classes cost $20 per session or $197 per month. Yoga classes cost $15 per session or $137 per month. Small group sessions are $40 per hour session and personal training costs $50 per hour.

For more information, contact Segovia at 305-432-6900 or visit islamoradafitness.com.

"It's not about how much you pay," Segovia added. "It's about going to the right place to get one-on-one attention. We want to accomplish something for your whole body mind and soul."

rsilk@keysnews.com

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