Bra brigade takes the bridge in fight against cancer
October 9, 2019
KEY LARGO — A pink bra brigade as part of the first annual Key Largo Bridge Bra Walk will slowly wend its way over the Jewfish Creek Bridge on Oct. 20 as part of an effort to support women battling breast cancer.
The Key Largo Bridge Bra Walk, sponsored by the American Cancer Society’, will contribute to breast cancer research, free patient transportation to chemotherapy, free lodging near treatment centers, a live 24/7 cancer helpline, and more.
More than 271,000 women in 2019 will be diagnosed with breast cancer, the largest cancer type, according to the American Cancer Society.
“We’ve seen a more than 40 percent decline in breast cancer death rates since 1989,” said Suzi Youngberg, the American Cancer Society community development manager of the Florida Keys. “That translates to more than 348,000 fewer deaths from the disease.”
The ACS reports that its annual Making Strides events earn more than $60 million. For the first time in Monroe County, in addition to the Key West and Marathon Making Strides events, a ACS walk is being offered in the Upper Keys.
“We decided it was better to have three walks instead of one,” Youngberg said. “It’s for the good of the community. This way, everyone has an opportunity to participate and show support for women and finding a cure.”
The Key Largo Bridge Bra Walk will begin at Gilbert’s Resort, which has historically supported the fight against breast cancer through sales of its “Boobie” drink.
“Gilbert’s Resort makes the Boobie Drink. It’s a frozen pink delicious drink, and for every drink sold, they give us $1,” Youngberg said. “I think last year they gave us $10,000.”
A bartender created the drink years ago to support his sister who was fighting the disease. The drink, which was originally crafted from a concoction of four different liquors, now has more than a dozen variations and Gilbert’s has sold nearly 30,000 of them.
The Key Largo Bridge Bra Walk will be a slow-paced procession from Gilbert’s Resort to the Blackwater Siren Restaurant. It isn’t a race or a competition. It’s about a 3-mile round trip.
Drink specials will be offered at Blackwater Siren for the return trip.
“This is a symbolic walk. Wear your bras, wear your pink, come in costume and make it fun,” Youngberg said. “I will be at Gilbert’s for most of the day selling pink bras and keeping the festivities going.”
Cirque Salon Studios, as part of celebrating its one-year anniversary, will host a registration party for the Key Largo Bridge Bra Walk.
Beginning at 4:30 p.m., Friday, Oct. 18, stop in Cirque Salon Studios, located at 101401 Overseas Highway in Tradewinds Plaza, to register. Food, drinks, raffles and giveaways will be offered.
Participants may also register Saturday, Oct. 19, at Zero Dress Code, 82205 Overseas Highway in Islamorada.
The Key Largo Bridge Bra Walk is Sunday, Oct. 20. Registration begins at 8 a.m. and the walk follows at 9 a.m.
The cost is $35, which includes a T-shirt or tank top with the custom bridge walk logo while supplies last. Registration may also be done on Facebook under Key Largo Bridge Bra Walk or at eventbrite.com/e/key-largo-bridge-bra-walk-tickets-64983137313.
Sponsorships are still available. For more information, contact Youngberg at email@example.com or 305-393-6830.
• The Marathon Making Strides Bra Walk is set for Saturday, Oct. 26, with registration beginning at 8 a.m. and the walk at 9 a.m., departing from the Marathon Fire Station, 8900 Overseas Highway.
• The Key West Making Strides Bra Walk is Saturday, Oct. 12, with registration beginning at 8 a.m. and the walk at 9 a.m., departing from the Truman Waterfront Park Amphitheater, 21 E. Quay Road.