January 23, 2019

Marathon Cinema is showing films that promote the Florida Keys.

Contributed Marathon Cinema is showing films that promote the Florida Keys.

MARATHON — Marathon Cinema and community partner marathonflorida.com TV88 are showcasing community talent before films and during Local Movie Week.

In addition to five Marathon-centric films being shown at the cinema, short vignettes that explore local activities, artists, musicians and events have been showing at the theater since December, according to marathonflorida.com’s Cliff Rydell.

“The idea behind showing these clips is to showcase our neighbors in the Keys,” said movie theater owner Aymen Nekhaila. “We always look for ways to support our neighbors here in the Keys.”

“It’s been pretty successful,” Nekhaila said. “The idea is to get behind and promote local talent, events and basically what’s happening in the Florida Keys.”

Rydell, also a marketing consultant for Key Colony Beach, first focused on promoting that Middle Keys town of about 800 full-time residents. He’s since expanded into Marathon and is currently negotiating the launch of a Key Largo platform.

The first film to air at the cinema at 7 p.m. Friday, Jan. 25, is “Two Conchs Sportfishing TV,” a fishing reality show also airing on the Sportsman channel five times a week through June 30.

“It’s really very good. The whole production, the team and the series is great,” Rydell said. Money raised from the showing will benefit Marathon Community Theatre.

The following weekend at 7 p.m. Saturday, Jan. 26, and Sunday, Jan. 27, will feature the Turtle Hospital documentary, “Saving Sea Turtles.” The film tells the larger natural history story of the world’s rarest sea turtle, the Kemp’s ridley, and how humans pushed a healthy population to the precipice of extinction and are now helping it to recover. Advance tickets may be purchased at the Turtle Hospital in Marathon.

At 7 p.m. Monday, Jan. 28, and Tuesday, Jan. 29, “Beatles on Sullivan” will show never-seen-before footage of the Fab Four’s 1964 visit to the Keys. Proceeds from the showing will benefit the Great Hammerhead Project.

“Dive the Keys” will be screened at 7 p.m., Wednesday, Jan. 30, and Thursday, Jan. 31. The film’s storyline follows two local residents and two visitors who became dive certified in Marathon.

The Local Movie Week rounds out with weekend matinees at 2 p.m. Saturday, Jan. 26, and Sunday, Jan. 27, of “The Marathon Games, Round One.” The film follows five local contestants who were partnered with five people who had never visited the Keys before in a series of competitions.

The Marathon Cinema is a first-run film theater that serves light bites, wine and beer. Its located at 5101 Overseas Highway. To purchase advanced tickets or for more information about the theater, call 305-743-0288 or visit marathoncinema.com.