November 28, 2018

FLORIDA KEYS— Publix, through its partnership with Instacart, is now offering delivery services throughout the island chain.

Groceries will be selected by a personal shopper and delivered to a customer’s door in as little as one hour from any of the five Publix locations in the Keys, according to Instacart spokeswoman Andrea Toch.

“Instacart received an overwhelming volume of requests for expansion into this region, and we’re excited to now be delivering to the Florida Keys area,” Toch said.

The company aims to serve more than 23,000 Keys households.

“Over the past year we’ve seen incredible demand in the Florida Keys area,” said Jack Butler, senior operations manager at Instacart. “We work with a variety of local retailers to provide the freshest, highest quality groceries to our customers.

“Launching in the Florida Keys gives us an opportunity to expand service in Florida. We’re also excited to build a world class shopper community, where we can offer fun and flexible income earning opportunities for our shoppers, who ultimately deliver this amazing service to the community.”

The services have just launched and the company plans to hire local shoppers and drivers.

A week into the delivery service, Paul Bean, the Key Largo Publix manager, said, “We partnered with Instacart to offer this. The Instacart person shops like a normal person, as if you or I do. They shop for your things and deliver them to your door. All the finances are handled online.”

He sees this as a boon for the Keys and believes it will become increasingly popular. Delivery options from Publix does include alcohol as well as CVS pharmacies, according to Toch.

For orders of $35 or more, the delivery fee is just $5.99 with an optional Instacart Express membership, which enables unlimited same-day delivery on orders of $35 or more for $14.99 a month or $149 a year. There is a free trial period available.

Service areas include: north Key Largo, Key Largo, Tavernier, Plantation Key, Windley Key, Upper Matecumbe Key, Lower Matecumbe Key, Long Key, Duck Key, Vaca Key, Crawl Key, Long Point Key, Fat Deer Key, Key Colony Beach, Marathon, Boot Key, Big Coppitt Key, Geiger Key, Naval Air Station Key West, Stock Island, Key West and Flemming Key.

How it works:

Publix shoppers can fill their online cart at publix.com, which will prompt enrollment to Instacart. Or customers may go online to instacart.com or download the mobile app, choose a delivery window within one hour, within two hours, or up to five days in advance) and check out.

First time users can also enter the code HIFLORIDAKEYS which expires, Feb. 1, 2019, at checkout to get $20 off an order of $35 or more, plus a free first time delivery.

tjava@keysnews.com